Malakai reseller platform
Bring AI voice automation to your clients without building the technology yourself. The technology behind it. Your client relationship in front.
The reseller opportunity
You already have the hardest part: the relationship.
You understand your clients' technology. You know their systems. You understand where their teams lose time. And they already trust you to recommend and implement technology that supports their business.
Malakai gives you an additional capability to take into those relationships.
Identify where voice automation could remove repetitive work, improve customer response or create commercial opportunities. Then design an AI voice solution around the client's use case.
Your relationship. Your service opportunity. Powered by Malakai.
The service catalogue
Malakai can support a range of AI voice solutions depending on the client's requirements and implementation.
Give clients an always-available front line for incoming calls. The agent can identify why someone is calling, answer approved questions, collect information, take messages and route conversations to the appropriate person or department.
Respond to new enquiries, ask qualification questions, capture requirements and move suitable prospects toward the next commercial action.
Allow prospects and customers to book, confirm or reschedule appointments during a conversation rather than waiting for manual follow-up. Malakai's current functionality includes appointment confirmation and rescheduling alongside callbacks and other follow-up actions.
Help clients follow up enquiries, re-engage dormant leads, qualify opportunities and manage structured callback regimes.
Handle routine enquiries using approved information while escalating conversations that require a person.
Support conversations around payments, renewals and outstanding actions, including configured payment-link workflows where appropriate.
Turn the conversation into structured data and operational action. Malakai can write outcomes back into connected systems and trigger follow-up tasks or tickets, reducing the manual administration that normally happens after a call.
The Malakai difference
Your clients don't need AI simply because it can talk. They need something accomplished.
A lead needs qualifying.
An appointment needs booking.
A support request needs routing.
A customer needs following up.
A system needs updating.
A salesperson needs alerting.
A payment action needs sending.
Conversation → Action
Customer calls
Malakai understands why
Malakai gathers context
Uses available customer and system information
The conversation progresses
Questions answered, information collected or opportunity qualified
An action happens
Book • Transfer • Send • Collect • Create • Escalate
Systems are updated
CRM • workflow • task • ticket
The next step begins
Human action or automated follow-up
Malakai connects the conversation to what needs to happen next.
Connected, not isolated
AI voice becomes much more useful when it connects to the rest of the business. Your clients don't need another isolated platform. Depending on the implementation, Malakai can connect conversations with the systems and workflows already running their business.
Malakai's documented integrations currently include CRM synchronisation with platforms such as HubSpot, Pipedrive, Zoho CRM, GoHighLevel and ActiveCampaign. For more specialised or proprietary systems, requirements can be assessed as part of the implementation.
That's where an MSP has an advantage. You already understand the client's technology environment.
Malakai provides the conversation layer. Together, they can become a connected automation.
That could include:
Room to grow
Not every client needs the same thing. One customer may simply need an AI receptionist. Another may need incoming calls connected to their CRM. Another may want leads qualified and appointments booked. Another may require a highly bespoke workflow involving voice, CRM data, ticket creation, follow-up and human escalation.
That gives MSPs room to build services around different levels of complexity rather than selling one fixed product.
Start simple. Expand with the client's needs.
AI call handling
A dependable front line for incoming calls.
Qualification & booking
Conversations move prospects to the next action.
CRM integration
Outcomes written back into the client's systems.
Workflow automation
Tasks, tickets and follow-up triggered automatically.
Bespoke system integration
Connected to the client's own environment.
Broader conversation automation
Voice, data and workflow working as one service.
One platform
Your existing clients don't all need to operate in the same sector. The underlying conversation problems repeat across industries.
Respond to property enquiries, qualify buyers and sellers, arrange viewings and follow up leads.
Handle candidate or client conversations, collect information, pre-qualify enquiries and connect actions into recruitment workflows.
Answer enquiries, capture job requirements and book appointments.
Handle initial enquiries, qualification, booking and routine customer communications.
Respond to leads, qualify opportunities and automate follow-up.
Provide an intelligent front line for calls, FAQs, bookings and customer requests.
The proposition stays consistent:
Understand the conversation. Complete the next action.
No platform to build
Building production-ready AI voice capability requires more than connecting a language model to a phone number. Conversation logic, telephony, integrations, workflows, escalation, testing, optimisation and ongoing management all need to work together.
Malakai gives MSPs a route to provide that capability without developing the underlying voice platform themselves.
And importantly, Malakai doesn't have to be a software-only relationship. Malakai's service structure already supports Self-Service, Assisted, Fully Managed and Reseller delivery models.
That means the delivery model can reflect the complexity of the opportunity.
The partnership
A reseller relationship designed for more than licence access. For straightforward deployments, the requirement may be relatively standard. For more complex opportunities, Malakai can work alongside the MSP to understand the use case, conversation requirements, integrations and workflow that need to sit behind the agent.
That creates a partnership model where the MSP doesn't necessarily have to become an AI voice development company to sell AI voice automation.
You understand the client. We understand the voice capability. Together, we build the workflow that connects them.
Recurring value
The opportunity isn't limited to installing one AI agent. As your client's use of Malakai develops, additional opportunities may emerge across:
That gives MSPs the potential to develop longer-term client relationships around AI-enabled communication and workflow automation rather than treating AI voice as a one-off project.
Why Malakai
Malakai connects conversations to business actions, systems and follow-up rather than treating the call as the finished product.
Connect AI voice into the systems where your client's work already happens.
Create solutions across customer service, sales, qualification, booking and follow-up.
Keep people in control by routing conversations to a human when the situation requires one.
Move from straightforward deployments to more bespoke, system-connected solutions as requirements grow.
Bring Malakai's AI voice capability into the services you already provide to your own clients.
Is this for you?
The reseller opportunity is designed for businesses that already advise, implement or manage technology and growth solutions for other companies. It can be particularly relevant for:
Managed Service Providers
Looking to expand their technology portfolio.
IT Service Providers
Looking to bring conversational AI into client environments.
Digital & SEO Agencies
Looking for additional services to offer their existing client base.
Automation Consultancies
Building connected business workflows.
Technology Consultants
Advising clients on AI adoption and implementation.
Complex Consultancies
That need a voice capability as part of broader bespoke transformation projects.
The common denominator isn't industry.
It's access to businesses with conversations worth automating.
Get started
You don't need to arrive with a fully designed AI solution. Bring us the business problem.
From there, we can determine where Malakai fits and what level of implementation the opportunity requires.
You already have the clients. Let's give you something new to offer them.
Add AI voice automation to your service portfolio and turn customer conversations into connected business actions.