Malakai for Insurance
AI Voice Agents for Insurance That Turn Conversations Into Action
Respond to new leads while intent is high. Qualify prospects before they reach a broker. Keep renewals moving. And turn every conversation into a structured next step.
Malakai connects human-level AI voice with your workflows, CRM and brokerage team—so conversations don’t simply end with a call. They move prospects and policyholders forward.
New business. Renewals. Follow-up. One connected conversation-to-action workflow.
“I filled in a form about life cover a minute ago.”
Listen → Understand → Qualify → Act → Update → Follow up → Escalate
- Prospect contacted while intent is high
- Reason for enquiry confirmed
- Initial fact-find captured
- Buying timeline and intent identified
- Qualified opportunity routed to broker
The commercial reality
Insurance opportunities move quickly. Your response should too.
Insurance brokerages are often competing for the same internet leads. A prospect may submit multiple enquiries, meaning the first useful conversation can make a significant difference.
At the same time, existing revenue needs attention. Renewals, callbacks, quote follow-ups and lapsed customers can easily become another manual list for brokers to work through.
Malakai creates a responsive layer between the customer and your brokerage. It can contact, qualify and route new opportunities while also supporting structured outbound engagement with existing policyholders.
The difference?
Most automation focuses on handling the call. Malakai focuses on what the call needs to accomplish.
Drag through the workflow
Step 1 of 7
Listen. Hear the enquiry in the caller’s own words.
Instant speed-to-lead
Respond while the lead is still interested.
A new insurance enquiry shouldn’t sit waiting for someone to work through a lead list. Malakai can automatically contact new prospects within seconds of a web-form submission, introduce the brokerage and begin the approved qualification process.
00
- 01Confirm the reason for the enquiry
- 02Conduct an initial fact-find
- 03Capture insurance requirements
- 04Identify buying timeline and intent
- 05Arrange a callback when the prospect is busy
- 06Route qualified opportunities to the appropriate broker
- 07Trigger the next action automatically
Your brokers spend less time chasing every enquiry and more time speaking with prospects who are ready for a meaningful conversation.
AI-powered insurance fact-find
Qualify first. Bring the broker in when they add the most value.
Malakai can conduct the initial qualification conversation using questions agreed with your brokerage. Depending on the product and approved workflow, this could include age, smoker status, insurance type, current cover, required coverage, renewal date, eligibility information, buying timeline and preferred callback time.
- Age
- —
- Smoker status
- —
- Insurance type
- —
- Current cover
- —
- Required coverage
- —
- Renewal date
- —
- Eligibility information
- —
- Buying timeline
- —
- Preferred callback time
- —
Your licensed team remains responsible for the conversations that require professional advice or regulated sales activity.
AI handles the repeatable conversation. Your brokers handle the valuable one.
Context-rich broker handover
Don’t just transfer a call. Transfer the opportunity.
When a prospect meets your qualification criteria or demonstrates strong intent, Malakai can move the conversation to a broker. The broker can receive the context already gathered.
New enquiry to broker
- 1New enquiry
- 2Immediate AI conversation
- 3Fact-find
- 4Qualification
- 5Broker
No asking the customer to start again. No context disappearing between systems.
What the broker receives
- Who the prospect is
- What they need
- Where the lead came from
- Relevant fact-find information
- Intent
- Why the conversation is being transferred
Follow-up that actually follows up
One “not now” shouldn’t become a lost lead.
Prospects don’t always answer the first call—and they aren’t always ready to buy when they do.
- Requested callbacks
- No-answer retries
- Voicemail follow-up
- Future-date contact
- Nurture sequences
- Broker appointment scheduling
The call isn’t the workflow. It’s one step in it.
Proactive policy renewal
Protect the revenue you’ve already earned.
Malakai isn’t limited to new business. It can contact existing policyholders ahead of renewal or lapse, confirm intent, identify changed circumstances, capture questions, schedule renewal conversations and flag customers who may require human intervention.
Step 1
Renewal approaching
- Contact existing policyholders ahead of renewal or lapse
- Confirm intent
- Identify changed circumstances
- Capture questions
- Schedule renewal conversations
- Flag customers who may require human intervention
That gives the brokerage a repeatable renewal process without depending entirely on brokers manually working through renewal lists.
Acquire faster. Retain proactively.
One conversational system can support both sides of insurance growth.
At-risk customer identification
Know which customers need a person.
Automation shouldn’t remove people from the process. It should help your team understand where people matter most.
Malakai handles the repeatable steps and makes human intervention visible when it matters.
Voice connected to the rest of the customer journey
From conversation to completed action.
A conversation can trigger the next interaction through SMS, email, WhatsApp, appointment links, information links or other agreed next-step information. And the conversation doesn’t have to disappear when the phone hangs up.
Returned to HubSpot
- Qualification status
- Fact-find responses
- Intent
- Callback dates
- Appointment status
- Summaries
- Required follow-up actions
Next step delivered through
- SMS
- Appointment links
- Information links
Conversation in. Business action out.
Quoting and payment workflows
Go beyond lead qualification.
For bespoke implementations, Malakai can connect with the insurer or brokerage’s quoting system so quotes can be generated and communicated to the customer through the appropriate channel.
Malakai can also support payment-taking and payment-chasing workflows. These capabilities require the relevant system integrations rather than being positioned as an out-of-the-box feature.
Built around your brokerage, not the other way around.
Not every insurance operation needs the same level of implementation. Malakai supports Self-Service, Assisted, Fully Managed and Reseller delivery models, allowing the service to range from a more standardised deployment through to hands-on implementation and ongoing campaign management.
- Self-Service
- Assisted
- Fully Managed
- Reseller
Use the platform. Build with us. Or let Malakai help run the workflow.
Commercial outcomes
One AI conversation. Multiple commercial outcomes.
Acquire
Respond to purchased and inbound leads faster.
Qualify
Complete initial fact-finds before broker involvement.
Convert
Move high-intent prospects toward a broker, appointment or next action.
Follow up
Automatically manage callbacks and nurture.
Retain
Engage policyholders before renewal or lapse.
Reactivate
Reconnect with dormant leads and lapsed opportunities.
Collect
Support payment and payment-chasing workflows where configured.
Connect
Keep conversations, CRM data and follow-up actions together.
Why Malakai for Insurance?
AI voice is only the beginning. Malakai connects the conversation to what needs to happen next.
Instead of stopping at “AI answered the call,” Malakai is designed around a connected workflow:
Turn more insurance conversations into action.
Respond while new leads are interested. Give brokers better-qualified conversations. Keep renewals moving. And make sure the next step doesn’t depend on someone remembering to make another call.
Every conversation becomes action.
Malakai · 2026